I'm not sure who H & L is but I'm guessing they could build it cheeper than I could because they probably have a lower cost of materials and labor.

Not counting the time it took me to build the jig or make the template I'm guessing it takes me about 6 to 8 hours of labor to make one of these. By the time I set up the bandsaw and resaw all the strips and surface them in the planer, then glue everything up and shape it afterwards and sand it I would not be surprised to have that much time in it.